Critique On chapter 5 based on hand out Essay Example | Topics and Well Written Essays - 500 words

Critique On chapter 5 based on hand out - Essay Example t did not take for granted very much technical knowledge, but there was frequent mention of commercial products and advertising from an American cultural context. This is fine for readers who are familiar with this culture, but it could pose problems for readers who cannot visualise a Taco Bell advertisement, and hear its sound. 2 There was not very much in the way of new ideas in this chapter, but there was a range of technical vocabulary such as haptic, and affordance. Reference to different branches of linguistics were too brief, and more could have been done to explain Saussure’s work and the discipline of semiotics. I am still not quite sure how this fits in with media studies work and so it is difficult to judge how relevant this topic is. The analogy of a horse walking, trotting and galloping was a very good way of explaining the difference between objects, representations and symbols, highlighting how they were in some ways similar, but in other ways very different. 3 I would like to have seen a separate section on the linguistics aspect of this subject. The text concentrated on the way humans process objects, representations and symbols but there must be a significant role played by language and it was not clear what this role is. 4 There is clearly a range of possibilities in the use of symbols, and we discussed in class the Apple Mac symbol. One of the interesting things about such common symbols is that they have many layers of meaning, from the connotations with fruit of the tree of knowledge, to the nutritional value, and the pleasure of eating it, and this is tied to the culture of the people making the symbol and those using it. This is something that could be a problem in marketing, as for example in the United States a pig can be a symbol of wealth, since children save coins in a piggy bank, but in Muslim countries the pig is unclean. This shows that symbols gather their effect from the beliefs of those who use them. 5 The chapter is very

Research on Project Management Essay Example | Topics and Well Written Essays - 2500 words - 1

Research on Project Management - Essay Example A project is a collection of activity to achieve a particular objective. It involves the directing of many activities towards a particular objective. A project is not a whole time activity. It always has a start date and end date. The duration of the project depends on the size of the project. A project is always guided and lead by a set of instructions and plans. A project always has a deadline within which it has to be completed and handed over to the required authority. The project will consume more than the estimated cost if it is not completed within the deadline. A project is a pooling up of men, money, materials and other resources for the achievement of a specific goal. A project is an effort of a group of people. A project is done in different phases. The different phases of a project are initiating stage, planning stage, executing stage and controlling stage. The initiating stage of the project is where the project idea is generated. A structure has to be given to the gener ated idea before it is being carried foreword. This structure is given in the planning stage. The executing stage of the project is the most crucial stage. It is where all the resources are pooled up properly. This is the stage that requires more cost. In the controlling stage the project is examined and reexamined for any deviations. Corrective measures are taken for controlling the deviations that have occurred. A project is entirely different from business in the sense that the project is for a specified period whereas the business is a continuing process. Therefore, in simple sense project management refers to the managing of all the activities concerned with the successful implementation of the project. Managing a project is a complex task and managing that complex task is the duty of the project management experts. The techniques used for the management of the project differ from the nature of the project. The project management is done by a team of experts comprising the